They have also introduced a new jean that is smoothed with
rocks but no water, and are also sewing in tags urging consumers to wash less
and use cold water.
In 2005 nongovernmental as well as cotton industry
organizations, and some giant retailers including Ikea, Gap and Adidas founded
the international nonprofit ‘Better Cotton Initiative’ in order to promote
water conservation, reduce pesticides use as well as child labor in the cotton
industry. In 2009 Levi Strauss joined the initiative and has since given a
combined $600,000 towards the initiative.
A program known as the Carbon Disclosure Program (CDP) has
also recently added water security to its priorities, as nearly 40 percent of
businesses have already reported that water problems had detrimentally impacted
their business. The CDP is working to catalyze a global movement towards
sustainable corporate water stewardship to safeguard water resources and
address the global water crisis; one of the most significant challenges facing
our global economy today.
Resources:
The New York Times online Sruthi Gottipati
contributed reporting from Shelu, India.
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